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The Verge reports that OpenAI is adding verified Business Agents to ChatGPT, starting with eligible e-commerce and online service businesses in the US. The agents can answer questions about a company's products and help with things like comparison shopping, in conversations that are labeled and kept separate from a user's main ChatGPT chat. Companies can claim and verify their organization through a new Business Hub, which also shows aggregated insights such as mentions in ChatGPT responses.